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CONTENT STRATEGY FOR CONVERSION: A SLACK WORKSHOP FOR MARKETING TEAMS
A CRODay online workshop run entirely on Slack. Thursday, September 29, 2016 | 10.30am PT/1.30pm ET
CONTENT STRATEGY FOR CONVERSION: A SLACK WORKSHOP FOR MARKETING TEAMS
- ALL SPOTS FILLED -
Last year, thousands of marketers gathered to celebrate and learn all things CRO: Conversion Rate Optimization. And this year, we're doing it again. We are bringing digital marketers and experts together again for an epic day featuring:
5
Webinars
#CRODAY
1
Panels
1
Slack Chat Workshop
2
AMA
5
Sec Landing Page Showdown
OK, THIS IS COOL. NOW WHAT?
We only had 60 spots available for this workshop and it is now full. You can join the waitlist and you will hear from us i you made it in.
Sign up! Because this is a brand new experience for everyone, there are a lot of little things to understand. As a result, when you sign up - the autoresponder email is pretty long and detailed, but if you spend about 10 minutes reading it through, it'll all fall into place. Keep in mind, once signed up, you will hear from us a few days before CRO Day, and you will get an invitation to join the Slack room. You will get an additional update the day before we chat.
*By signing up for this event, you'll receive actionable marketing content from Unbounce and its CRO Day partners.
Check out the agenda, speakers and topics below.
AGENDA
Andre Morys
CEO | Web Arts AG
“THE GROWTH CANVAS (STOP SEARCHING FOR NUGGETS - BUILD A GOLDMINE”
7am PT/10am ET
Most optimizers are searching for best practices on the level of operative results. Unfortunately things that work for company A might not work for company B. What most optimizers are missing is an effective process to create and prioritize optimization hypothesis so they don’t need to test the ideas of somebody else.
8.30am PT/11.30am ET
This session will go into what is top of mind for Conversion Optimization experts. Expect them to dive deep into what they love and what makes them cringe.
Panel Discussion:
“A LOOK INTO THE MINDS OF TOP CONVERSION OPTIMIZATION EXPERTS”
Ben Ratner
Founder,
Conversioner
Talia Wolf
Peep Laja
CEO,
Conversion XL
Karl Gilis
Co-Founder &
Managing Partner
AG Consult
Growth Marketer,
Hubspot
Seth Godin ran an awesome leadership workshop. All on Slack. We thought it was too cool and want to try it ourselves.
In this interactive, experimental Slack-based workshop, Unbounce Content Director Dan Levy will guide you and your team through what it takes to build a holistic, conversion-centered content strategy. Rather than “quick and dirty” tips and tricks, you will learn what questions you need to ask about your objectives, KPIs, lead gen forms and “conversion carrots” in order for them to be truly effective. You will come away from this workshop inspired, challenged and ready to take your content marketing to the next level.
SLACK-BASED WORKSHOP
BROUGHT TO YOU BY
To Summarize: #CROday rocked! Had interesting conversations w/ the best of the best and got to answer a ton your questions! #success.
Talia Wolf
| @TaliaGw
"
“@unbounce’s #CROday is inspiring! If you’re part of this growing Conversion Optimization
"
| @jturnercreative
James E. Turner
Be part of the #CRODay Slack Workshop
CEO | Hotjar
Dr. David Darmani
“I HAVE ALL THIS DATA, BUT WHAT DO I DO WITH IT?”
9.30am PT/12.30pm ET
Dr. David Darmanin will walk you through how to collect data and gather feedback from your users and what you should do with it once you have it. If you want to optimize your site for growth (which, you do), you won’t want to miss this down to earth, hands-on, “what do I do with my data?” discovery session.
“CONTENT STRATEGY FOR CONVERSION: A SLACK WORKSHOP FOR MARKETING TEAMS”
10.45am PT/1.45pm ET
In this interactive, experimental Slack-based workshop, Unbounce Content Director Dan Levy will guide you and your team through what it takes to build a holistic, conversion-centered content strategy. Rather than “quick and dirty” tips and tricks, you will learn what questions you need to ask about your objectives, KPIs, lead gen forms and “conversion carrots” in order for them to be truly effective. Whether you’re building a content strategy from the ground up or looking to optimize what you’re already doing, you will come away from this workshop inspired, challenged and ready to take your content marketing to the next level.
Only 60 spots available for this interactive Slack chat workshop
Director of Content Unbounce
Dan Levy
“THE UNDERUSED POWER OF SEGMENTATION THAT WILL INCREASE YOUR ROI”
12.00pm PT/3pm ET
One of the most underused marketing tactics used by marketers these days is segmentation and CRM retargeting. Why segment? To uncover and identify numerous marketing opportunities. Why retarget through CRM data? Email only goes so far, so CRM retargeting tactics allow you to bypass spamming inboxes by delivering very targeted display campaigns.
Director of Marketing | Kissmetrics
Thomas Borys
Kira Hug
“HOW TO WRITE KILLER COPY WITHOUT BEING SHADY”
1pm PT/4pm ET
Do you ever find yourself writing copy that's a bit...misleading? Joanna, Kira and Joel will dive into how to write persuasive copy and avoid being *that guy* behind the click-bait. Never write click-baitey copy again!
Panel Discussion:
Creator of
Copyhackers
Joanna Wiebe
Joel Klettke
Conversion Copywriter,
Business Casual Copywriting
Copywriter & Strategist,
Kira Hug Media
Oli Gardner
Co-Founder | Unbounce
“THE CRO DAY 5-SECOND SHOWDOWN”
1pm PT/4pm ET
One of the most underused marketing tactics used by marketers these days is segmentation and CRM retargeting. Why segment? To uncover and identify numerous marketing opportunities. Why retarget through CRM data? Email only goes so far, so CRM retargeting tactics allow you to bypass spamming inboxes by delivering very targeted display campaigns.
YOUR GUIDE IN THIS JOURNEY
Dan Levy
Content Director | Unbounce
Dan Levy is Content Director at Unbounce, the landing page builder for marketing teams and agencies. That means he heads up Unbounce’s company-wide content strategy and the awesome team behind it. A journalist by training and a marketer by accident, he previously served as Editor of the award-winning online magazine Sparksheet, as a political reporter in Washington and as a research assistant at the Berkman Center for Internet & Society at Harvard University. Follow his musings on media old and new on Twitter: @danjl.
* Participation in this chat means that your email address will be visible to all participants. You agree to this visibility and will not hold Unbounce responsible or liable for any communication you may receive from another participant in this chat.
Director of Marketing Kissmetrics
Co-Founder Unbounce
@TaliaGw
@jturnercreative
* Participation in this chat means that your email address will be visible to all participants. You agree to this visibility and will not hold Unbounce responsible or liable for any communication you may receive from another participant in this chat.
Complimentary... free, zero, zip, zilch, gratis.
COST
Come to the workshop with a particular content piece, channel or campaign that your team is working on or has recently shipped.
REQUIRED
This workshop is for marketing teams building a content strategy from the ground up or looking to optimize what they are already doing.
WHO
75 minutes of pure awesomeness.
DURATION
This event is now full, join the waitlist!
CAPACITY
Thursday, September 29 2016, 10.30am PT / 1.30pm ET
WHEN
On Slack! You will get an invitation a few days after you sign up.
WHERE
Where?
On Slack! You will get an invitation a few days after you sign up.
When?
Thursday, September 29 2016, 11am PT/2pm ET
90 minutes of pure awesomeness
Duration
Complimentary... free, zero, zip, zilch, gratis
Cost?
What to bring?
Most suitable for
Marketing teams building a content strategy from the ground up or looking to optimize what they are already doing
Come to the workshop with a particular content piece, channel or campaign that your team is working on or has recently shipped.
Capacity
There are only 60 spots available, so sign up fast!
Spread the word using #CRODay